Our Values

proudly Australian

Natio is Australian through and through. Our products aim to be a reflection of Australia and Australians themselves: honest, uncomplicated, fuss-free and refreshingly real.

Natio is 100% Australian-owned and our head office is located in Melbourne, Australia. We are committed to sourcing the raw materials, packaging and ingredients required to make our products from local Australian suppliers.

We take constant inspiration from our unique island home and take pride in sharing our love of country with our customers.

caring

Natio is committed to being a responsible, ethical business. We are continually improving our practices to ensure we can continue to tread lightly, nourish gently and bring a smile to your face.

We care about native wildlife and routinely give what we can to local charities, community groups and grassroots organisations.

Natio is part of APCO - the Australian Packaging Covenant Organisation, and we have taken additional steps to reduce our impact on our natural environment including investing in solar energy and increased sourcing of recycled and renewable materials and drastically reducing unnecessary plastic within our supply chain. Like many businesses, we’re on a sustainability journey aimed at helping improve the global picture.

Learn more about our sustainability initiatives and our support of native Australian wildlife.

inspired by nature

Since its creation in 1993, Natio has followed the principles of Aromatherapy.

We believe the best way to gently nourish, repair and care for skin is to be sensibly natural. To do this we utilise essential oils and potent plant and flower extracts in our formulations, balanced with the best ingredients for ensuring stability and performance of a product to the very last drop.

The natural world inspires not only our formulas, but also our shades, packaging and approach to skincare in general. At Natio, we believe nature nurtures best.

supported by science

Our Melbourne-based laboratories have been at the cutting edge of the health and beauty industry for more than 100 years.

Industry-leading technologies ensure our products are carefully created to be gentle, effective and skin-friendly. Our TGA-licensed manufacturing facilities are world class and products are tested to the highest standards, every step of the way.

family business

Natio is a family-owned business. Two generations work in the present day Natio but our beauty and skincare pedigree spans 100 years and four generations, with rouge manufactured in a Melbourne garage in 1921 paving the way for what Natio has become today.

Family values are at the heart of our business.

no animal testing

Natio is proudly cruelty free. We have never tested on animals and we never will. In 1996 we gained accreditation with Choose Cruelty Free.

We believe in the ethical development of our products, ensuring no furry friends are put in harm's way.